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Journal

Perfume 101

How perfume works and how to wear it: concentrations, application, longevity, storage and travel rules.

Perfume 101

How to Apply Perfume: Where to Spray and How Much

How to apply perfume properly: where to spray, how many sprays to use for each concentration and occasion, how to layer, and where not to put fragrance. 6 min read Perfume 101

How Long Does Perfume Last? Shelf Life and Wear Time

How long perfume lasts in the bottle and on skin, how to tell if it has gone bad, how to store it, and how concentration, skin and climate change wear time. 7 min read Perfume 101

How to Make Perfume Last Longer: 15 Tips That Work

Fifteen practical ways to make perfume last longer, from moisturising and pulse points to spraying clothes, choosing base notes and storing bottles properly. 5 min read