This is Him!

Zadig & Voltaire This is Him!: Niche Without the Pretension

The word ‘niche’ carries considerable baggage — elitism, inaccessibility, diminishing returns. This is Him! by Zadig & Voltaire cuts against all of that. Built on warm spicy, amber, this EDT is sophisticated without being alienating, distinctive without being difficult. For the Pakistani and Gulf buyer where quality and uniqueness command genuine premium, This is Him! positions itself as an intelligent investment.

A modern, edgy, and woody-oriental fragrance with a striking contrast between fresh pepper and warm incense and vanilla.

Fragrance Notes Deep Dive

Every great fragrance tells a story in three acts, and This is Him! is no exception. The opening salvo presents black pepper and grapefruit, hitting the skin with immediate impact and establishing the character of what follows. As the top notes settle — typically within the first 20–30 minutes — the heart of This is Him! emerges: incense and vanilla. This is the true signature of the fragrance, the character that those around you will come to recognise. Finally, the base of sandalwood anchors the composition, providing the lasting trail and the memory This is Him! leaves long after you have left the room.

The overall accord profile leans toward warm spicy, amber, making This is Him! a composition that reads with purposeful clarity to anyone paying attention.

Performance: Longevity, Sillage & Versatility

Longevity (7/10): This is Him! delivers strong longevity for EDT. On most skin types expect 5–8 hours. A midday touch-up is rarely necessary but can extend the experience on special occasions.

Sillage (7/10): This is Him! projects as a confident aura, detectable by those nearby. Application to pulse points — wrists, neck, and behind the ears — maximises projection without overwhelming the room.

Versatility (7/10): This is Him! is context-aware, performing well across a range of situations without feeling mismatched. From casual daytime to formal evening, it adapts without feeling out of place.

Value (7/10): Pricing at PKR 18,000 feels appropriate for what you get — neither a bargain nor an overreach.

Climate Performance Guide

One of Fragranote’s core functions is matching fragrances to the climates of Pakistan and the Gulf — because a fragrance that excels in London can smell entirely different under a July sun in Karachi. This is Him! has been evaluated across all five climate zones with scores from 1–10.

This is Him! excels in Cold (Murree, Moscow) conditions (score: 9/10). The composition holds together exceptionally well in this environment, maintaining character and projection without turning sharp or fading prematurely.

Where This is Him! struggles is in Extreme Heat (Riyadh, Jacobabad) conditions (score: 4/10). The fragrance’s character changes unfavourably in this environment — consider alternatives for these specific conditions.

Its warm, woody, and incense-driven core is best suited for cooler evenings or indoor settings in warmer climates to truly shine.

With an average climate score of 6.6/10, This is Him! is a genuinely versatile performer across diverse environments — uncommon among fragrances in its category.

Occasions & When to Wear

This is Him! is best suited to Casual, Evening, Date Night, Night Out. Its projection is calibrated for the occasions listed — confident enough to register, controlled enough to remain appropriate in close quarters.

Seasonally, This is Him! performs best in Fall, Winter. The climate data supports this range, though performance at the extremes — deep cold or intense heat — may vary.

A contemporary choice for those seeking a rock-and-roll edge with a smooth, comforting base, often drawing parallels with other modern masculine sweet woods.

Price in Pakistan & UAE — Is It Worth It?

In Pakistan, This is Him! is priced at PKR 18,000–25,000. This falls in the mid-premium segment of the Pakistani market — accessible to serious fragrance buyers without the full luxury tier commitment.

In the UAE market, expect to pay AED 300–450. Dubai and Abu Dhabi duty-free counters, along with major retailers like Sephora and Bloomingdale’s, typically carry This is Him!.

International pricing sits at USD $80–$120, useful for travellers and those considering grey-market imports.

Where to buy: Pakistan: Selected department stores, online retailers. GCC/UAE: Sephora, Faces, Department stores. Global: Sephora, Notino, Zadig & Voltaire boutiques.

Verdict

This is Him! earns its premium through genuine distinction rather than marketing mythology — a fragrance that rewards the wearer rather than impressing bystanders.

This is Him! is a solid choice with specific strengths. Know its sweet spots — the right season, the right occasion — and it will reward you consistently.

Some find it too sweet, while others appreciate its urban cool.

Frequently Asked Questions

How long does This is Him! last?

This is Him! has a longevity score of 7/10. On average skin, expect 5–8 hours. Performance can vary with skin type, application method, and ambient temperature — heat accelerates diffusion while dry skin absorbs fragrance faster.

Is This is Him! worth buying in Pakistan?

At PKR 18,000, This is Him! by Zadig & Voltaire is fairly priced for what it delivers. Its performance scores, climate suitability for Pakistani conditions, and composition quality make it a strong value proposition.

What does This is Him! smell like?

This is Him! is characterised by warm spicy, amber accords. Opening with black pepper and grapefruit, the heart revolves around incense and vanilla, settling into a base of sandalwood.

Is This is Him! suitable for hot weather in Pakistan or the UAE?

This is Him! was not designed for extreme heat (score: 5/10). In Karachi, Lahore, or Dubai in summer, reserve it for cooled indoor environments or evening wear.

Is This is Him! for men or women?

This is Him! is marketed as a Masculine fragrance. Fragrance gender classifications are marketing constructs. Wear what you love.