Today

avon Today: The Case for the Smarter Bottle

Clone houses live or die on one question: does the wearer stop noticing the price difference? With Today — an EDT from avon built on white floral, floral — the answer, backed by the DNA-match and performance data below, is closer to yes than the price tag suggests.

A fresh floral for everyday wear.

How Today Smells: Notes & Development

Today opens with freesia, cactus and stephanotis — the first impression as it hits the skin. As the opening settles, the composition pivots to its heart of tuberose, orange blossom, hibiscus, strelitzia and buddleia. Hours in, what remains is the foundation: musk, water notes, woody notes, cedar and rose.

Strip it back to the bones and the profile reads white floral, floral — close enough to its inspiration to scratch the same itch.

Longevity & Projection: Today on the Clock

Longevity (5/10): Today delivers moderate longevity for EDT. On most skin types expect 3–5 hours. Layering with an unscented moisturiser before application improves staying power on drier skin types.

Sillage (4/10): Today projects in a close, intimate register. Application to pulse points — wrists, neck, and behind the ears — maximises projection without overwhelming the room.

Versatility (6/10): Today is context-aware, performing well across a range of situations without feeling mismatched. It thrives in its intended context but may feel mismatched further outside that sweet spot.

Value (7/10): Pricing at around $15 feels appropriate for what you get — neither a bargain nor an overreach.

Today Across Five Climate Zones

Of the five climate zones we score, Today does best in mild (Islamabad, San Francisco) at 7/10 — it keeps its shape there instead of turning sharp or fading fast. The number to watch is extreme heat (Riyadh, Phoenix) at 3/10, where you are better off reaching for something else.

Performs moderately in hot weather.

It is built on orange blossom, and that is exactly what heat strips out first — which is why it reads best in cooler air.

To see how it ranks against every other fragrance for your conditions, run the Climate Matcher.

Occasions & When to Wear

Today is best suited to Daily. The intimate projection makes it particularly suited to close encounters — dates, small gatherings, and one-on-one settings where a lighter touch is the right call.

Seasonally, Today performs best in Spring. The climate data supports this range, though performance at the extremes — deep cold or intense heat — may vary.

Versus other Avon florals.

What Today Costs — and Whether It Is Worth It

Internationally, Today sits at $15–$30. That is a genuinely accessible price point — a bottle that can be worn daily and repurchased without ceremony.

Regional pricing: PKR 4,000–8,500 in Pakistan, AED 60–110 in the UAE, ₹1,300–₹2,500 in India. The currency switcher at the top of this page converts every price on the site — EUR, GBP, SAR and more — using current rates.

Where to buy: Internationally: Limited. GCC/UAE: Limited. Pakistan: Local Markets.

Verdict

Today makes the case that the clone fragrance has evolved beyond mere imitation — it is now a legitimate category on its own terms.

At an overall 5.4/10, Today is one to try before you buy. Get a sample or decant first and let the numbers above — not the bottle — make the call.

Often considered a 'budget' fragrance.

Still deciding? Put it head-to-head against anything else in the database — scores, notes and prices side by side.

Frequently Asked Questions

How long does Today last?

Today has a longevity score of 5/10. On average skin, expect 3–5 hours. Performance can vary with skin type, application method, and ambient temperature — heat accelerates diffusion while dry skin absorbs fragrance faster.

Is Today worth the price?

At around $15, Today by avon is fairly priced for what it delivers. Its performance scores, climate range, and composition quality make it a strong value proposition.

What does Today smell like?

Today is characterised by white floral, floral accords. Opening with freesia and cactus, the heart revolves around tuberose and orange blossom, settling into a base of musk and water notes.

Is Today good for hot or humid weather?

Today was not designed for extreme heat (score: 4/10). In genuinely hot climates, reserve it for cooled indoor environments or evening wear.

Is Today for men or women?

Today is marketed as a Feminine fragrance. The composition, while marketed to women, has qualities that cross traditional boundaries — nuance and restraint rather than sweetness and convention.