Today

avon Today: A Buyers’ Guide for Pakistan & the Gulf

Released in 2004, Today by avon has become a reference point for EDT fragrances in the white floral, floral family. This guide cuts through the noise: performance data across five climate zones, pricing in PKR and AED, and a clear verdict on whether it belongs in your collection.

A fresh floral for everyday wear.

Fragrance Notes Deep Dive

Every great fragrance tells a story in three acts, and Today is no exception. The opening salvo presents freesia, cactus and stephanotis, hitting the skin with immediate impact and establishing the character of what follows. As the top notes settle — typically within the first 20–30 minutes — the heart of Today emerges: tuberose, orange blossom, hibiscus, strelitzia and buddleia. This is the true signature of the fragrance, the character that those around you will come to recognise. Finally, the base of musk, water notes, woody notes, cedar and rose anchors the composition, providing the lasting trail and the memory Today leaves long after you have left the room.

The overall accord profile leans toward white floral, floral, making Today a composition that reads with purposeful clarity to anyone paying attention.

Performance: Longevity, Sillage & Versatility

Longevity (5/10): Today delivers moderate longevity for EDT. On most skin types expect 3–5 hours. Layering with an unscented moisturiser before application improves staying power on drier skin types.

Sillage (4/10): Today projects in a close, intimate register. Application to pulse points — wrists, neck, and behind the ears — maximises projection without overwhelming the room.

Versatility (6/10): Today is context-aware, performing well across a range of situations without feeling mismatched. It thrives in its intended context but may feel mismatched further outside that sweet spot.

Value (7/10): Pricing at PKR 3,000 feels appropriate for what you get — neither a bargain nor an overreach.

Climate Performance Guide

One of Fragranote’s core functions is matching fragrances to the climates of Pakistan and the Gulf — because a fragrance that excels in London can smell entirely different under a July sun in Karachi. Today has been evaluated across all five climate zones with scores from 1–10.

Today excels in Mild (Islamabad, London) conditions (score: 7/10). The composition holds together exceptionally well in this environment, maintaining character and projection without turning sharp or fading prematurely.

Where Today struggles is in Extreme Heat (Riyadh, Jacobabad) conditions (score: 3/10). The fragrance’s character changes unfavourably in this environment — consider alternatives for these specific conditions.

Performs moderately in hot weather.

Occasions & When to Wear

Today is best suited to Daily. The intimate projection makes it particularly suited to close encounters — dates, small gatherings, and one-on-one settings where a lighter touch is the right call.

Seasonally, Today performs best in Spring. The climate data supports this range, though performance at the extremes — deep cold or intense heat — may vary.

Versus other Avon florals.

Price in Pakistan & UAE — Is It Worth It?

In Pakistan, Today is priced at PKR 3,000–5,000. This represents excellent accessibility in the Pakistani market — a bottle that can realistically be repurchased without financial strain.

In the UAE market, expect to pay AED 50–100. Dubai and Abu Dhabi duty-free counters, along with major retailers like Sephora and Bloomingdale’s, typically carry Today.

International pricing sits at USD $15–$30, useful for travellers and those considering grey-market imports.

Where to buy: Pakistan: Local Markets. GCC/UAE: Limited. Global: Limited.

Verdict

Today earns its place in the conversation through consistent performance, a clear identity, and data that backs the reputation.

Today rewards the right context. Sample before committing to a full bottle, and let the climate and performance data guide your decision.

Often considered a 'budget' fragrance.

Frequently Asked Questions

How long does Today last?

Today has a longevity score of 5/10. On average skin, expect 3–5 hours. Performance can vary with skin type, application method, and ambient temperature — heat accelerates diffusion while dry skin absorbs fragrance faster.

Is Today worth buying in Pakistan?

At PKR 3,000, Today by avon is fairly priced for what it delivers. Its performance scores, climate suitability for Pakistani conditions, and composition quality make it a strong value proposition.

What does Today smell like?

Today is characterised by white floral, floral accords. Opening with freesia and cactus, the heart revolves around tuberose and orange blossom, settling into a base of musk and water notes.

Is Today suitable for hot weather in Pakistan or the UAE?

Today was not designed for extreme heat (score: 4/10). In Karachi, Lahore, or Dubai in summer, reserve it for cooled indoor environments or evening wear.

Is Today for men or women?

Today is marketed as a Feminine fragrance. The composition, while marketed to women, has qualities that cross traditional boundaries — nuance and restraint rather than sweetness and convention.