What Would Love Do?

Exploring Lush What Would Love Do?

What Would Love Do? rewards patience. Released in 2016, this EDP from Lush does not announce itself immediately — it unfolds. The Vanilla, Sweet, Powdery, Citrus, Balsamic, Aromatic structure is layered, nuanced, and deliberately uncommercial. For those who have moved past designer signatures and are searching for something more considered, What Would Love Do? is a destination worth the journey.

A cult favorite within the Lush community, praised for its comforting blend of sweet lavender, tonka, and benzoin, a unique proposition that resonates with alternative fragrance lovers in the US and UK.

The Scent: Notes, Structure & Dry-Down

What Would Love Do? opens with Tangerine and Lavender — an assertive first impression that carries across a room. As the opening settles, the composition pivots to its heart of Benzoin and Frankincense. Hours in, what remains is the foundation: Tonka Bean and Sandalwood.

Strip it back to the bones and the profile reads Vanilla, Sweet, Powdery, Citrus, Balsamic, Aromatic — the kind of profile that rewards a second and third wearing.

How It Performs: The Numbers

Longevity (8/10): What Would Love Do? delivers strong longevity for EDP. On most skin types expect 8–12 hours. A single morning application typically carries through well into the evening without reinforcement.

Sillage (7/10): What Would Love Do? projects as a confident aura, detectable by those nearby. Application to pulse points — wrists, neck, and behind the ears — maximises projection without overwhelming the room.

Versatility (7/10): What Would Love Do? is context-aware, performing well across a range of situations without feeling mismatched. From casual daytime to formal evening, it adapts without feeling out of place.

Value (6/10): Pricing at around $90 feels appropriate for what you get — neither a bargain nor an overreach.

How What Would Love Do? Handles Heat, Humidity & Cold

Of the five climate zones we score, What Would Love Do? does best in cold (Murree, New York) at 9/10 — it keeps its shape there instead of turning sharp or fading fast. The number to watch is extreme heat (Riyadh, Phoenix) at 4/10, where you are better off reaching for something else.

Its warm, sweet, and comforting profile is perfectly suited for the often-cold and damp climates of the UK and cooler US regions, offering a cozy and uplifting experience.

Its average across all five zones is 6.6/10 — broad enough to wear most of the year without second-guessing the weather.

To see how it ranks against every other fragrance for your conditions, run the Climate Matcher.

When to Wear What Would Love Do?

What Would Love Do? is best suited to Casual, Evening, Date Night, Relaxation. Its projection is calibrated for the occasions listed — confident enough to register, controlled enough to remain appropriate in close quarters.

Seasonally, What Would Love Do? performs best in Fall, Winter. The climate data supports this range, though performance at the extremes — deep cold or intense heat — may vary.

Stands apart due to its distinct Lush signature, but might be loosely compared to other balsamic-vanilla-lavender blends, though often perceived as more 'natural'.

What What Would Love Do? Costs — and Whether It Is Worth It

Internationally, What Would Love Do? sits at $90–$150. That is mainstream designer territory — an accessible price for a fragrance intended for regular rotation.

Regional pricing: PKR 18,000–28,000 in Pakistan, AED 350–550 in the UAE. The currency switcher at the top of this page converts every price on the site — EUR, GBP, SAR and more — using current rates.

Where to buy: Internationally: Lush stores, Lush online (US/UK flagship). GCC/UAE: Lush stores (limited perfume stock), online. Pakistan: Online retailers (specialty import).

Verdict

What Would Love Do? earns its premium through genuine distinction rather than marketing mythology — a fragrance that rewards the wearer rather than impressing bystanders.

An overall 6.8/10 puts What Would Love Do? in solid-but-situational territory: strong where it is strong, ordinary elsewhere. Match it to the right season and occasion and it pays off.

Lush's sometimes quirky, sometimes divisive scent profiles can be a point of debate among fragrance enthusiasts, with some finding them too 'natural' or 'artisanal'.

Still deciding? Put it head-to-head against anything else in the database — scores, notes and prices side by side.

Frequently Asked Questions

How long does What Would Love Do? last?

What Would Love Do? has a longevity score of 8/10. On average skin, expect 8–12 hours. Performance can vary with skin type, application method, and ambient temperature — heat accelerates diffusion while dry skin absorbs fragrance faster.

Is What Would Love Do? worth the price?

At around $90, What Would Love Do? by Lush is fairly priced for what it delivers. Its performance scores, climate range, and composition quality make it a considered purchase — evaluate your priorities against the alternatives before committing.

What does What Would Love Do? smell like?

What Would Love Do? is characterised by Vanilla, Sweet, Powdery, Citrus, Balsamic, Aromatic accords. Opening with Tangerine and Lavender, the heart revolves around Benzoin and Frankincense, settling into a base of Tonka Bean and Sandalwood.

Is What Would Love Do? good for hot or humid weather?

What Would Love Do? was not designed for extreme heat (score: 5/10). In genuinely hot climates, reserve it for cooled indoor environments or evening wear.

Is What Would Love Do? for men or women?

What Would Love Do? is marketed as a Unisex fragrance. In practice, its character is better defined by its composition than by any marketing category.