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Blackberry & Bay fragrance
Jo Malone London

Blackberry & Bay

EDC Unisex · 2012 · by Fabrice Pellegrin
6.4 /10

Blackberry & Bay scores 4/10 for longevity and performs best in Warm & Dry conditions.

Best in Warm & Dry 4/10 longevity
From USD 150–180From EUR 138–166From GBP 119–142From PKR 42,000–50,000From AED 550–650From INR 12,450–14,940From SAR 563–675
4 Longevity
5 Sillage
9 Versatility
6 Value
7.6 Climate Avg

Fragrance Notes

Fruity Green Fresh Spicy Woody
Fragrance Note PyramidTOP NOTES0–30 min1Blackberry2GrapefruitHEART NOTES30–120 min1Bay Leaf2GalbanumBASE NOTES2h+1Cedarwood2Vetiver
Top Notes — first impression, 0–30 min

Heart Notes — the core, 30 min – 2 hrs

Base Notes — the foundation, 2 hrs+
Accord ProfileFruityGreenFresh SpicyWoodyCitrusACCORDPROFILE

Occasions & Seasons

Best For
Daily Casual Office
Seasons
Spring Summer

Climate Performance

Avg 7.6 / 10
Extreme Heat
8/10
Excellent
45°C and above
Riyadh, Jacobabad, Kuwait City, Phoenix
Hot & Humid
8/10
Excellent
Around 35°C with high humidity
Dubai, Karachi, Mumbai, Miami
Warm & Dry
9/10
Excellent
Around 30°C with low humidity
Lahore, Delhi, Muscat, Los Angeles
Mild
8/10
Excellent
Around 20°C
Islamabad, Bangalore, London, San Francisco
Cold
5/10
Average
Below 10°C
Murree, Shimla, Moscow, New York

Expert Analysis

What Makes It Unique

A tart, juicy burst of wild blackberries blended with the dry, aromatic crunch of crushed bay leaves.

Pakistan & GCC Perspective

An incredibly refreshing and clean daily savior for hot South Asian or GCC summers.

How It Compares

Versus L'Ombre Dans L'Eau by Diptyque

The Controversy

Infamous for Jo Malone's characteristic low longevity, forcing frequent reapplication.

Exploring Jo Malone London Blackberry & Bay

Blackberry & Bay rewards patience. Released in 2012, this EDC from Jo Malone London does not announce itself immediately — it unfolds. The Fruity, Green, Fresh Spicy, Woody, Citrus structure is layered, nuanced, and deliberately uncommercial. For those who have moved past designer signatures and are searching for something more considered, Blackberry & Bay is a destination worth the journey.

A tart, juicy burst of wild blackberries blended with the dry, aromatic crunch of crushed bay leaves.

How Blackberry & Bay Smells: Notes & Development

Blackberry & Bay opens with Blackberry and Grapefruit — the first impression as it hits the skin. Once that burns off, usually inside the first half hour, the heart turns to Bay Leaf and Galbanum. The final act — the part that outlasts the working day — is Cedarwood and Vetiver.

Strip it back to the bones and the profile reads Fruity, Green, Fresh Spicy, Woody, Citrus — the kind of profile that rewards a second and third wearing.

Longevity & Projection: Blackberry & Bay on the Clock

Longevity (4/10): Blackberry & Bay delivers below-average longevity for EDC. On most skin types expect 3–5 hours. Layering with an unscented moisturiser before application improves staying power on drier skin types.

Sillage (5/10): Blackberry & Bay projects at a social distance, noticeable without overwhelming. Application to pulse points — wrists, neck, and behind the ears — maximises projection without overwhelming the room.

Versatility (9/10): Blackberry & Bay is a genuine all-rounder — at ease at a wedding, a boardroom meeting, or a late-night dinner. From casual daytime to formal evening, it adapts without feeling out of place.

Value (6/10): Pricing at around $150 feels appropriate for what you get — neither a bargain nor an overreach.

Blackberry & Bay Across Five Climate Zones

Of the five climate zones we score, Blackberry & Bay does best in warm & dry (Lahore, Los Angeles) at 9/10 — it keeps its shape there instead of turning sharp or fading fast.

An incredibly refreshing and clean daily savior for hot South Asian or GCC summers.

Look at what it is built from and the score makes sense: Cedarwood and Vetiver are among the materials least disturbed by heat and humidity.

Its average across all five zones is 7.6/10 — broad enough to wear most of the year without second-guessing the weather.

To see how it ranks against every other fragrance for your conditions, run the Climate Matcher.

Occasions & When to Wear

Blackberry & Bay is best suited to Daily, Casual, Office. The intimate projection makes it particularly suited to close encounters — dates, small gatherings, and one-on-one settings where a lighter touch is the right call.

Seasonally, Blackberry & Bay performs best in Spring, Summer. Its climate scores confirm this seasonal guidance — the fragrance handles temperature transitions with composure.

Versus L'Ombre Dans L'Eau by Diptyque

Price & Value

Internationally, Blackberry & Bay sits at $150–$180. That puts it in the premium designer bracket — a meaningful spend, but well short of niche-exclusive pricing.

Regional pricing: PKR 42,000–50,000 in Pakistan, AED 550–650 in the UAE. The currency switcher at the top of this page converts every price on the site — EUR, GBP, SAR and more — using current rates.

Where to buy: Internationally: Nordstrom, Sephora. GCC/UAE: Jo Malone Boutiques, Sephora. Pakistan: Scentsation.

Smells Like Blackberry & Bay for Less: The Alternatives

If price is the only thing keeping you from Blackberry & Bay, the closest match is Jenny Glow Berry & Bay at a 85% DNA match — near enough that most noses would struggle to separate the two blind. The full shortlist:

Jenny Glow Berry & Bay (85% DNA match): $18 / PKR 5,000 / AED 65 — a saving of approximately 88% versus the original.

The Clone Finder searches the full database by note DNA if none of these fit.

Verdict

Blackberry & Bay earns its premium through genuine distinction rather than marketing mythology — a fragrance that rewards the wearer rather than impressing bystanders.

An overall 6.2/10 puts Blackberry & Bay in solid-but-situational territory: strong where it is strong, ordinary elsewhere. Match it to the right season and occasion and it pays off.

Infamous for Jo Malone's characteristic low longevity, forcing frequent reapplication.

Still deciding? Put it head-to-head against anything else in the database — scores, notes and prices side by side.

Frequently Asked Questions

How long does Blackberry & Bay last?

Blackberry & Bay has a longevity score of 4/10. On average skin, expect 3–5 hours. Performance can vary with skin type, application method, and ambient temperature — heat accelerates diffusion while dry skin absorbs fragrance faster.

Is Blackberry & Bay worth the price?

At around $150, Blackberry & Bay by Jo Malone London is fairly priced for what it delivers. Its performance scores, climate range, and composition quality make it a considered purchase — evaluate your priorities against the alternatives before committing.

What does Blackberry & Bay smell like?

Blackberry & Bay is characterised by Fruity, Green, Fresh Spicy, Woody, Citrus accords. Opening with Blackberry and Grapefruit, the heart revolves around Bay Leaf and Galbanum, settling into a base of Cedarwood and Vetiver.

Is Blackberry & Bay good for hot or humid weather?

Blackberry & Bay performs exceptionally in hot and humid conditions (score: 8/10). It maintains its character without turning sharp or sour — a genuine recommendation anywhere summers are serious, from the Gulf to Southeast Asia to the American South.

What is the best clone or alternative to Blackberry & Bay?

The closest alternative is Jenny Glow Berry & Bay at a 85% DNA match. At around $18, it represents a saving of approximately 88% versus the original.

Is Blackberry & Bay for men or women?

Blackberry & Bay is marketed as a Unisex fragrance. In practice, its character is better defined by its composition than by any marketing category.